5 Best Social Media Marketing Strategies to Reach College Students
Social media is a critical tool for marketing to college students — namely, millennials and Gen Z. 98% of college students in...
At College Marketing Group, we create holistic, one-of-a-kind campaigns for brands, advertisers, universities, and more to reach college students and their parents.
Brands - We connect national brands and local businesses like banks and housing companies with college students and their parents through powerful digital marketing campaigns, product goods sampling distribution, postering, and more.
Universities - We boost enrollment and retention numbers for colleges and universities through sophisticated digital marketing strategies including email marketing, retargeting campaigns, social media marketing, and more.
Student Employers - We help local employers hire and retain more qualified college student candidates on digital hiring platforms like LinkedIn and the Facebook careers page, mobilizing current employees, and more.
Coast to coast, we have a way to reach college students where they live, work, learn and play.
Our experience, network and resources allow us to provide customized solutions to your key marketing challenges — and produce measurable results.
We’ve helped major brands and universities across the country get their products in the hands of college students and their parents.
All brands, services, and products are unique — and so are our customized marketing solutions. Our consultative approach is simple: you have a goal, we find the solution. We do this strategically, pulling from our vast resources to build an effective campaign, and matching appropriate media tactics to produce the desired results. This thoughtful, intelligent, client-focused approach has proven effective with goals ranging from (but not limited to) recruitment quotas, increased applications, improved online/onsite traffic, more downloads, product redemptions, message outreach, driving sales, gathering user leads, and many more.
See Our WorkBrand ambassador partnerships that generate excitement and value.
5 Best Social Media Marketing Strategies to Reach College Students
Social media is a critical tool for marketing to college students — namely, millennials and Gen Z. 98% of college students in...
How to Convert More College Students and Build a Loyal Base with Your Social Media Strategy
The college market is unlike any other today. Whether they realize it or not, Gen Z is the...
Easy Ways to Engage College Students By Giving Back
Most college students are part of Generation Z, a demographic that interacts with brands and advertisements in a way that’s...
"College Marketing Group gave us a unique opportunity to engage with New Yorkers on a one-to-one basis to build brand love. They provided a nimble program strategy that allowed us to activate in New York City in an efficient and interactive way."
Jennifer Hubina
Capsule Pharmacy
“College Marketing Group has been a good partner in working to find digital marketing solutions to meet our very specific target audiences. We’ve had measurable success with each campaign, and look forward to working with their wonderful team on other projects.”
Lindsey Savoie & Janet Slater
University of Illinios – Gies School of Business
"We chose College Marketing Group for our campus posters and the service we received was top-notch. The team was able to meet our deadlines and deliver our materials on time and executed according to plan."
Jeff Davis
Drexel University
“College Marketing Group has been our go-to resource in helping us grow Tapingo across hundreds of college campuses. They've been instrumental in finding and staffing on-the-ground marketing talent all while maintaining a level of service that is customized to our needs.”
Chad La Tourette
Tapingo
"Campus postering worked well to promote graduate studies programs for one of our client's higher ed clients. The team at College Marketing Group was great to work with – strategic, responsive, and results driven."
Alexandra Tighe
Clarkson University
"Since 2018, RISE Real Estate has turned to the team at CMG to execute digital marketing campaigns that deliver results. Through the effective use of email marketing we've promoted student housing property tours and special leasing opportunities to target audiences. The team at CMG is professional, responsive, and results oriented!"
Fania Braaf
Marketing Manager Rise: A Real Estate Company
