A Young and Knowing Generation
“Gen Z” includes digital natives who learn about the world from hundreds of sources. They are influenced by their parents, peers, social media, and real-world messages. They crave authentic experiences. Their purchasing decisions reflect their personal values.
We speak Gen Z.
Youth Drive Family Decisions
- 90% 90%
More than ever before, teens and young adults are driving family spending. Almost 90% of parents surveyed by the National Retail Federation say their children have a say in household purchases. With more than 19 million students enrolled in American colleges and universities, this generation packs tremendous purchasing power.
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Proven Track Record
College Marketing Group has produced results for the following national brands and small businesses that serve communities around campus.