A Young and Knowing Generation
“Gen Z” includes digital natives who learn about the world from hundreds of sources. They are influenced by their parents, peers, social media, and real-world messages. They crave authentic experiences. Their purchasing decisions reflect their personal values.
We speak Gen Z.
Youth Drive Family Decisions
- 90% 90%
More than ever before, teens and young adults are driving family spending. Almost 90% of parents surveyed by the National Retail Federation say their children have a say in household purchases. With more than 19 million students enrolled in American colleges and universities, this generation packs tremendous purchasing power.
Times Are Changing
The days are long gone when you could buy a billboard and get results. You need to go deeper than brand awareness with content that answers questions and changes minds. A modern multi-pronged campus marketing campaign uses always-on messaging across many different channels.
Wherever they go, there we are.
Proven Track Record
College Marketing Group has produced results for the following national brands and small businesses that serve communities around campus.