When your marketing plan needs some TLC, that’s where CMG comes in. We can help unpack an integrated campaign that helps you reach your goals. For more than 20 years, we’ve been helping businesses reach the tough-nut niche of college students and their parents.
Strategic Marketing Plans
No single marketing tactic is effective on its own. At CMG, we use display ads, in public events, and social media to can help you chart your course. We can build a comprehensive marketing plan based on your business needs and your competitors’ position in the market.
By engaging key social media influencers, we can boost your brand through peer endorsements. We work with campus leaders in Greek organizations, student councils, and clubs. You’ll choose which influencers best suit your needs, and we’ll handle management and reporting.
Our display ad campaigns can reach very specific audience segments. This means you deliver your ads to people most interested in your brand. Our many offerings include display, search, and social platforms.
We reach prospects actively searching for your product and service in a specific location.
When someone visits your webpage, we can follow up with advertising.
When someone visits your competitor’s location, we can deliver them an ad.
We can limit ad impressions to people in a specific ZIP code or address. Through geofencing, we can also target large-scale events such as graduation or homecoming games.
We can tailor a perfect target audience across all their screens. They can be residents of specific households or members of your existing customer lists.
CMG uses email marketing to reach new customers — not just serve your existing lists. We only send to people who have opted into email campaigns, and we follow all relevant laws and best practices.
Our email campaigns include list-scrubbing, extensive pre-launch testing, destination “splash” pages, and follow-up analytics.
We can target students and their parents at any university with the following demographics:
We’re so saturated with digital media. A bold, beautiful image in the real world can penetrate screen fatigue and literally get people to see your brand. We specialize in posters, sidewalk vinyl, static clings, and other custom media. Let’s talk about how we can get creative about physical-space ads.
We can stage interactive experiences with brand ambassadors. We can help you hand out samples, distribute flyers, and collect survey results. Our activations target college campuses, conferences, spring break locations, grand openings, and more.
Our creative team can help you put together landing pages, display ads, and social media graphics and video. We also turn out beautiful printed door-hangers, mailings, and posters. Our custom publications include printed guides, eBooks, custom branded content, and white papers.