Services
When your marketing plan needs extra attention, CMMG steps in. We’ll design and execute an integrated campaign that aligns with your goals. For more than 20 years, we’ve helped brands reach niche audiences like college students and military communities. Our team plans and manages campaigns that put your message directly on base or on campus—right where your audience lives, works, and studies.
Strategic Marketing Plans
No single marketing tactic is effective in isolation. At CMMG, we combine display ads, public events, and social media to help you chart a clear course. We develop comprehensive marketing plans based on your business objectives and your competitors’ position in the market, with strategies tailored to reach Gen Z on campus or loyal shoppers across military installations.
Ideation
Experimental Marketing
Digital Media
Multicultural Marketing
On-Base Activations
Custom Sponsorships
Cause Marketing
Military Sampling
Parent Research
Influencer Marketing
Influencers
By engaging key social media influencers, we can boost your brand through peer endorsements. We work with campus leaders in Greek organizations, student councils, and clubs. You’ll choose which influencers best suit your needs, and we’ll handle management and reporting.
Programmatic Advertising
Our display ad campaigns can reach very specific audience segments. This means you deliver your ads to people most interested in your brand. Our many offerings include display, search, and social platforms.
Behavioral Targeting
We reach prospects actively searching for your product and service in a specific location.
Site Retargeting
When someone visits your webpage, we can follow up with advertising.
Conquest Geofencing
When someone visits your competitor’s location, we can deliver them an ad.
Geofencing
We can limit ad impressions to people in a specific ZIP code or address. Through geofencing, we can also target large-scale events such as graduation or homecoming games.
Addressable Targeting
We can tailor a perfect target audience across all their screens. They can be residents of specific households or members of your existing customer lists.
Email Marketing
CMMG leverages email marketing to reach new audiences—not just communicate with existing lists. We only contact individuals who have proactively opted into our campaigns, and we adhere to all applicable regulations and industry best practices. Our reach includes students, parents, active-duty military, veterans, military spouses, reservists, and more.
Each campaign includes rigorous list scrubbing, comprehensive pre-launch testing, dedicated destination splash pages, and performance analytics to inform follow-up.
We can precisely target military audiences by base, rank, and additional criteria. We can also reach students and their parents at any university, using filters such as:
Age group
Income
Degree program
Interests
Gender
Location
Location Campaigns
Physical Media
We specialize in out-of-home media that cuts through the noise and becomes part of students’ and enlisted military members’ everyday environments. Campaigns can include posters in high-traffic common areas, unmissable sidewalk decals, and window clings in key locations across campus and on base. We also develop custom activations tailored to the specific objectives of each campaign, and we thrive on bringing creative ideas to life in both campus and military settings.
Experiential Events
Experiential events perform exceptionally well on college campuses and military bases because these environments are built around tight-knit, highly engaged communities that value face-to-face interaction alongside digital communication. Tactics such as interactive brand activations, mobile simulators, and lifestyle samplings cut through digital noise to create authentic, memorable experiences that build trust and drive strong participation. CMMG specializes in planning and executing these events so they are organized, well-attended, and measurably successful.
Creative Services
Our creative team can help you put together landing pages, display ads, and social media graphics and video. We also turn out beautiful printed door-hangers, mailings, and posters. Our custom publications include printed guides, eBooks, custom branded content, and white papers.
Out-of-Home Services
Our team extends your brand’s reach through strategic Out-of-Home (OOH) and Digital Out-of-Home (DOOH) marketing solutions. From traditional billboards to dynamic digital screens, we position your message in high-traffic locations to capture attention and drive impact with your target audience. We’ve successfully planned campaigns on campuses nationwide and on military installations around the world, and we bring that same level of expertise to your business. With deep experience and strong industry relationships, we showcase your brand through the right outdoor media mix to meet and exceed your campaign goals.
Traditional OOH
We are experts in traditional out-of-home advertising, delivering truly unskippable campaigns across billboards, bus shelters, and transit. Static formats are ideal for cutting through in high-traffic corridors and public spaces, ensuring your message is always on and consistently reaching the audiences that matter most. From targeted market selection to smart placement, we’ll help your brand stand out in the real world where attention is earned, not scrolled past.
Digital OOH
We deliver modern, dynamic advertising across digital screens on campuses and military installations. Our eye-catching DOOH placements are ideal for reaching students on the move and military families on and around base. These screens support engaging, interactive content—from video to real-time updates—so your message stays timely and relevant. Bring your brand to life with cutting-edge digital out-of-home that connects with your audience where they live, study, and work.
Contact us today to be our next success story.
