INFLUENCER CAMPAIGNS
UNIPIA
Unipia is social and academic app created by a college student for college students.
Students can use Unipia to share their class schedule with friends and view others’ daily schedules, chat with fellow classmates, post of the public board forum, and calculate their GPA all in one place.
We helped Unipia achieve their goal of generating brand awareness among students at UC Berkeley and UCLA and increasing app downloads utilizing our college influencers at the selected schools. Two nano student influencers created content on both Instagram and TikTok, each publishing four posts over a 6-week period.
Clarissa Camacho
(Nano Influencer)
Four Instagram Posts over a 6 week period
Total Reach
Total Interactions
%
Average Engagement Rate
POST 1
STATIC POST
Likes
528
Comments
88
Sends
7
Saves
15
Accounts Reached
2,681
Accounts Engaged
638
Profile Visits
25
POST 2
STATIC POST
Likes
490
Comments
63
Sends
1
Saves
11
Accounts Reached
2,124
Accounts Engaged
565
Profile Visits
56
POST 3
STATIC POST
Likes
525
Comments
59
Sends
3
Saves
11
Accounts Reached
1,505
Accounts Engaged
598
Profile Visits
89
POST 4
INSTAGRAM REEL
Plays
4,125
Likes
614
Comments
49
Sends
1
Saves
9
Nicole Gurzeler
(Nano Influencer)
Two Instagram Posts + Two TikTok Posts over a 6 week period
Total Reach
Total Interactions
%
Average Engagement Rate
POST 1
TIKTOK VIDEO
Plays
434
Likes
41
Engagement Rate
0.1%
POST 2
STATIC POST
Reach
1,545
Engagement Accounts
308
Engagement Rates
5.2%
POST 3
TIKTOK VIDEO
Plays
319
Likes
50
Engagement Rate
0.1%
POST 4
STATIC POST
Reach
1,830
Engagement Accounts
321
Engagement Rates
5.3%
ALTERYX
In efforts to increase brand awareness and conversions for Alteryx’s SparKED education program, we ran a one-month-long influencer campaign with data analyst creator, Brandon Southern (@analytics.mentor).
Brandon created four TikTok videos approved by the Alteryx team and published weekly, encouraging college students and young adults interested in data analytics to check out the SparkED program.
Over the course of four weeks, Brandon’s video generated 16,883 views, 959 likes, 953 bio link click-throughs, 43 comments, 32 shares, 605 saves, 5.7% likes to views, 3.6% saves to views, and 0.3% comments to views. In general, these videos had average to above-average viewership in comparison to the rest of the content on Brandon’s page. Many young adults and students seemed to be interested in a program that offered a free educational software license.
Brandon Southern
(Mid-Tier Influencer)
Four TikTok Posts over a 6 week period
Total Views
Total Likes
%
Likes to Views Rate
POST 1
TIKTOK VIDEO
Plays
434
Likes
41
Engagement Rate
0.1%
POST 2
STATIC POST
Reach
1,545
Engagement Accounts
308
Engagement Rates
5.2%
POST 3
TIKTOK VIDEO
Plays
319
Likes
50
Engagement Rate
0.1%
POST 4
STATIC POST
Reach
1,830
Engagement Accounts
321
Engagement Rates
5.3%
Contact us today to be our next success story.
