THE CLIENT | RAISING CANE’S
In 1996, Todd Graves had a chicken finger dream and just enough money for a small business loan. He opened Raising Cane’s Chicken Finger fast food restaurant and never looked back. After 26 years, the beloved chain has 600 locations across the United States feeding plenty of hungry souls, especially college students.
Raising Cane’s needed a campaign that exposed the brand to thousands of college students and directed them to the nearest restaurant location.
Brand ambassadors can place a marketing cling just about anywhere. They can stick them to tables, doors, windows, check-out counters, desks, heck, even urinals. With hundreds of clings in a concentrated area, it’s easy to catch the attention of a student at least a few times. Many of CMG’s clings feature QR codes to allow passers-by to quickly use their mobile phone to visit an advertiser’s website.
Raising Cane’s had CMG brand ambassadors place the 4×4 clings in high-traffic areas on and off campus. Some chosen areas included street sign poles, campus building walls,entrance ways, bulletin boards, water fountains, ATMs, dorm room doors, campus maps, elevators, and bathroom mirrors, to name a few.
On a college campus, you do a lot of walking. There are areas on or around campus that students walk past every day — or at least a few times a week. Sidewalk vinyls literally place company branding beneath the feet of students and faculty.
Raising Cane’s chose CMG’s 18×18-inch sidewalk vinyls. Brand ambassadors helped pick with the most foot traffic. They usually chose entrances to popular buildings on campus, bus stops, crosswalks, and bathroom entrances.