VSAC Out of State Campaign – Q4 2024
Campaign Follow-Up
Your Campaign Results
The VSAC Out of State campaign achieved strong engagement, with impressive metrics across both sends. Send 1 stood out with a click-to-open ratio of 11.37%, and Send 2 maintained solid engagement with an 8.8% click-to-open ratio. The “Spending Plan Tools” link performed exceptionally well in Send 1, driving substantial clicks, while the header image and photos throughout the creative gained notable attention in Send 2. These results highlight the effectiveness of providing resources and visually engaging elements, ensuring meaningful interactions with the audience.
SEND 1
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Spending Plan Tools
Content Images
Financial Aid Options
SEND 2
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links