VSAC Collegiate Campaign – Q4 2024
Campaign Follow-Up
Your Campaign Results
The VSAC Collegiate campaign showcased strong engagement, with recipients interacting significantly with key content. The click-to-open ratio in both sends remained solid, with Send 1 achieving 9.92% and Send 2 at 8.96%. “Spending Plan Tools” was the top-performing link in Send 1, reflecting high interest in financial planning resources. In Send 2, “Content Images” and “Financial Aid Options” continued to drive meaningful engagement, demonstrating sustained interest in visually appealing and informative content. These results highlight the effectiveness of targeting valuable and actionable resources.
SEND 1
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Spending Plan Tools
Content Images
Federal Loans Benefits
SEND 2
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links