Website Visitor Resolution
We know what they want, who they listen to, and how they make decisions. Use our experience with this audience to drive your sales.
What is first-party data?
First-party data is information a company collects directly from your website (visitors, leads and current customers). First-party data is the clear gold standard in understanding consumer data and the mosaic of data marketers have to complement, enhance and reduce the need for other data.
With 1st party data, you can deliver better targeted ads across all your advertising platforms First-party data is 100% accurate and reliable as it comes directory from the customers or users. (Forbes)
of businesses consider first-party data essential for building a deeper understanding of their customers
of marketers believe that first-party data is critical for delivering personal experiences (Forbes)
increase in click-through rates by using first party data for audience targeting (Nexstar)
improvement in customer liftime value for companies that leverage first-party data for targeting
reduction in acquisition costs has been achieved through the utilization of first-party data (Forbes)
of companies that exceeded their revenue goals uses first-party data to inform their strategies (Forbes)
Advantages of CMG’s Identity Resolution Product
Identity Resolution vs Email Lists
People purchase email lists in order to send messages to clients that may have purchased a similar product or service in the past. But they’re dated and irrelevant.
The best way to build a list is to build it from those who have expressed interest in YOUR brand and are IN MARKET. There is no better time to reach out to a potential client than after they have visited your site. Harness the power of REAL people in REAL time.
- Build 1st party data
- Own and control your own data
- Activate where you want without exorbitant fees
- Omni-channel activation
- Higher ROI
- Make better marketing & advertising decisions
Key Use Cases
- Identity – known users
- First party audience development
- Audience activation
- Omni-channel messaging and conversion
- Cookieless targeting
How it Works
Pixel placed on site
Consumer visits site
CMG resolves identity
ID created to build 1st party data set
100,000 Plain Text Emails
Up to 100k • $100 CPM
Packages 6-12 months. $15,635 for six months. Minimum of 100k records for a 6 month subscription.
200,000 Plain Text Emails
Up to 200k • $100 CPM
Packages 6-12 months. $20,670 for six months. Minimum of 200k records for a 6 month subscription.
Adds Demographic Data
Up to 200k • $130 CPM
Packages 6-12 months. $26,670 for six months. Minimum of 200k records for a 6 month subscription.
Up to 200k • $240 CPM
Packages 6-12 months. $48,670 for six months. Minimum of 200k records for a 6 month subscription.
Proven Track Record
College Marketing Group has produced results for the following national brands and small businesses that serve communities around campus.