Website Visitor Resolution
We know what they want, who they listen to, and how they make decisions. Use our experience with this audience to drive your sales.
What is first-party data?
First-party data is information a company collects directly from your website (visitors, leads and current customers). First-party data is the clear gold standard in understanding consumer data and the mosaic of data marketers have to complement, enhance and reduce the need for other data.
With 1st party data, you can deliver better targeted ads across all your advertising platforms First-party data is 100% accurate and reliable as it comes directory from the customers or users. (Forbes)
%
of businesses consider first-party data essential for building a deeper understanding of their customers
%
of marketers believe that first-party data is critical for delivering personal experiences (Forbes)
%
increase in click-through rates by using first party data for audience targeting (Nexstar)
%
improvement in customer liftime value for companies that leverage first-party data for targeting
%
reduction in acquisition costs has been achieved through the utilization of first-party data (Forbes)
%
of companies that exceeded their revenue goals uses first-party data to inform their strategies (Forbes)
First-party data is the clear
gold standard in understanding consumer behavior.
Third party data is going to be harder to collect thanks to the recent changes at companies like Google and many others who are on track to phase out third party cookie tracking. For today’s marketers, data is the digital currency.
Advantages of CMG’s Identity Resolution Product
Identity Resolution vs Email Lists
People purchase email lists in order to send messages to clients that may have purchased a similar product or service in the past. But they’re dated and irrelevant.
The best way to build a list is to build it from those who have expressed interest in YOUR brand and are IN MARKET. There is no better time to reach out to a potential client than after they have visited your site. Harness the power of REAL people in REAL time.
Key Benefits
- Build 1st party data
- Own and control your own data
- Activate where you want without exorbitant fees
- Omni-channel activation
- Higher ROI
- Make better marketing & advertising decisions
Key Use Cases
- Identity – known users
- First party audience development
- Audience activation
- Loyalty
- Omni-channel messaging and conversion
- Cookieless targeting
How it Works
Pixel placed on site
Consumer visits site
CMG resolves identity
ID created to build 1st party data set
How to use first-party data
First-party data is information a company collects directly from your website (visitors, leads and current customers). First-party data is the clear gold standard in understanding consumer data and the mosaic of data marketers have to complement, enhance and reduce the need for other data.
Our technology safely and securely connects your data to CMG Advertising channels to:
- transform marketing from a cost center into a revenue machine.
- connect with a relevant audience to drive awareness and consideration.
- boost ad effectiveness and personalization across digital channels.
First-Party Data
CRM, DDP, CDW
Addressable TV
Videos
Media Platforms
TV (Linear & Streaming)
Digital Ad Channels
Pricing
Email Append
100,000 Plain Text Emails
Server Fee
$35
Up to 100k • $100 CPM
Mgmt Fee
$100/month
Packages 6-12 months. $15,635 for six months. Minimum of 100k records for a 6 month subscription.
$2,605
Email Append
200,000 Plain Text Emails
Server Fee
$70
Emails
Up to 200k • $100 CPM
Mgmt Fee
$100/month
Packages 6-12 months. $20,670 for six months. Minimum of 200k records for a 6 month subscription.
$3,450
Enhanced Email
Adds Demographic Data
Server Fee
$70
Emails
Up to 200k • $130 CPM
Mgmt Fee
$100/month
Packages 6-12 months. $26,670 for six months. Minimum of 200k records for a 6 month subscription.
$4,450
Identity Resolution
Full PII
Server Fee
$70
Emails
Up to 200k • $240 CPM
Mgmt Fee
$100/month
Packages 6-12 months. $48,670 for six months. Minimum of 200k records for a 6 month subscription.
$8,110
Proven Track Record
College Marketing Group has produced results for the following national brands and small businesses that serve communities around campus.
Why Choose CMG?
CMG is your connection to young adults and their parents. We will help you navigate these challenging waters and provide the tools you need to reach new customers.
We become part of your team.
We offer custom solutions.
We have a collaborative spirit.
We are transparent about reporting results.
“Since 2018, RISE Real Estate has turned to the team at CMG to execute digital marketing campaigns that deliver results. Through the effective use of email marketing we’ve promoted student housing property tours and special leasing opportunities to target audiences. The team at CMG is professional, responsive, and results oriented!”
FANIA BRAAF
Marketing Manager
Rise: A Real Estate Company