University of Rhode Island Summer Session – Q1 2025
Campaign Follow-Up
Your Campaign Results
The first send achieved a 23.06% open rate, a 1.8% click rate, and a 7.81% click-to-open rate. The most clicked elements were the header image (377 clicks), header logo (363 clicks), and the “Learn More” button (285 clicks), showing strong engagement across the top sections of the email.
The second send saw an increased open rate of 25.71%, with a consistent click rate of 1.82% and a 7.08% click-to-open rate. The header logo received the most engagement with 264 clicks, followed by the discounted tuition graphic (245 clicks) and the header image (242 clicks).
Both sends performed well and maintained consistent engagement.
SEND 1
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Open Rate
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Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Header Image
Header Logo
Learn More Button
SEND 2
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links