University of Rhode Island Summer Session – Q1 2025
Campaign Follow-Up

The first send achieved a 23.06% open rate, a 1.8% click rate, and a 7.81% click-to-open rate. The most clicked elements were the header image (377 clicks), header logo (363 clicks), and the “Learn More” button (285 clicks), showing strong engagement across the top sections of the email.

The second send saw an increased open rate of 25.71%, with a consistent click rate of 1.82% and a 7.08% click-to-open rate. The header logo received the most engagement with 264 clicks, followed by the discounted tuition graphic (245 clicks) and the header image (242 clicks).

The third send generated a 19.58% open rate and a 2.17% click rate, resulting in the strongest click-to-open rate of the campaign at 11.09%. The “Learn More” button drove the most engagement with 281 clicks, followed by “Save Big with URI” (219 clicks) and the header logo (206 clicks). This final send demonstrated high-quality engagement among those who opened, with a clear interest in value-focused messaging and call-to-action elements.

Overall, the campaign performed consistently across all three sends, with strong visual engagement and increasing interest in promotional messaging and calls to action, highlighting a strategy that resonated with the audience.