The Coda
Email Campaign Results

STEP 1

Your Campaign Results

The Coda plans to send out a monthly email series aimed at reaching a combined audience of 50,000 graduate and undergraduate students, parents of students, and nurses residing within a 10-mile radius of Syracuse University

The first email was sent on 12/7/23 at 9 AM EST. The unique opens, click-to-open-ratio, is at 10.03%, which shows that the messaging was engaging with the audience whom opened the email.

The second email was sent out on 1/25/24. Although there was a slight decrease in overall engagement compared to the first email, the “Apply Now” call-to-action buttons experienced a significant increase. This could be attributed to timing (first send around finals, second second as students are getting settled in for the semester). Specifically, the “Apply Now” button featuring the referral incentive/bonus saw 66 clicks, proving that this program is resonating with the target audience. Nevertheless, we are highly optimistic about the outcomes in both sends thus far! 

 

Campaign Graphic

December Send – 12/7/23

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Open Rate

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Click Rate

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Click-to-Open Ratio

Most Clicked Links

Gallery

Coda Home Page

Community

Retargeting Metrics

Impressions

Clicks

January Send – 1/25/24

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Open Rate

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Click Rate

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Click-to-Open Ratio

Most Clicked Links

Gallery

Coda Home Page

Special Features

Apply Now

February Send

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Open Rate

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Click Rate

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Click-to-Open Ratio

Most Clicked Links

Gallery

Coda Home Page

Community

March Send

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Open Rate

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Click Rate

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Click-to-Open Ratio

Most Clicked Links

Gallery

Coda Home Page

Community

STEP 2

Compliment and Enhance Your Results

Results

Stay Tuned

Gathering Data 

Currently gathering data as we progress through your campaign to learn and optimize 

  

CONCLUSION

While the initial send may be deemed successful based on benchmarking metrics, we anticipate even more favorable outcomes with the second send, considering the timing of the first send coincided with the stress of finals week. We believe students will be more refreshed and engaged, leading to improved results for the second send.

STEP 3

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