S-T-O-P
Email Campaign Results
STEP 1
Your Campaign Results
S-T-O-P Self-Defense TO All Places aims to send two focused emails, targeting a total of 50,000 parents of students per email at George Washington University, New York University, University of Michigan, University of Pennsylvania, and Cornell University.
While both email distributions exceeded the benchmarks set for our campaigns, the second email achieved slightly higher engagement. Every click is valuable in an email, and we appreciate any engagement, as it indicates that the messaging resonates with your audience. However, it’s important to highlight that the messaging in the second email crafted a more compelling call-to-action, leading to an additional 88 clicks on the “order now” link.
First Send – 12/7/23
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Home Page
Order Now
YouTube
Second Send – 1/5/23
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Home Page
Order Now
STEP 2
Compliment and Enhance Your Results
Recommendations
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding). This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
We can implement a retargeting pixel in your HTML creative, allowing us to send targeted impressions to users who previously visited a website but didn’t complete an action (like a purchase). This strategy leverages their past site behavior to send personalized messages through ads (both Video and Banner), aiming to re-engage and convert them. This is an efficient method to capitalize on any interest shown by students, providing an additional opportunity to reinforce your message.
Over the course of a month, one of our most recent re-targeting campaigns saw 50,000 impressions delivered with 755 clicks!
CONCLUSION
This is a very niche product which can mean finding the right audience / community can be challenging at times. However, incorporating these two strategies in conjunction with future email campaigns will enhance brand awareness and empower S-T-O-P to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
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