Quarry Trail – Q4 2024
Campaign Follow-Up
STEP 1
Your Campaign Results
The Quarry Trail campaign effectively targeted students and parents within the UT Knoxville community, delivering strong results and notable engagement. The first launch achieved an impressive 21.1% open rate and a 1.6% click-through rate, reflecting significant interest in the campaign’s messaging. The second launch further demonstrated audience engagement, with an 18.78% open rate and a 2.02% click-through rate, indicating an increased interest in taking action. These metrics highlight the campaign’s success in capturing attention and resonating with its intended audience.
SEND 1
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Open Rate
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Click Rate
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Click-to-Open Ratio
Most Clicked Links
Header Image
Header Logo
Layouts Button
SEND 2
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Open Rate
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Click Rate
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Click-to-Open Ratio
Most Clicked Links
A1 Elite Floor Plan
Header Logo
B1 Elite Floor Plan
STEP 2
Compliment and Enhance Your Results
Geofence Impression Based Tactic
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
Email Retargeting Tactic
Re-Targeting
We can implement a retargeting pixel in your HTML creative, allowing us to send targeted impressions to users who previously visited a website but didn’t complete an action (like a purchase). This strategy leverages their past site behavior to send personalized messages through ads (both Video and Banner), aiming to re-engage and convert them. This is an efficient method to capitalize on any interest shown by students, providing an additional opportunity to reinforce your message.
Over the course of a month, one of our most recent re-targeting campaigns saw 50,000 impressions delivered with 755 clicks!
CONCLUSION
Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower Quarry Trail to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!
