Q2 2025 – 1900 Broadway
Campaign Follow-Up
STEP 1
Your Campaign Results
The email campaign for 1900 Broadway had a strong performance, with a 21.82% open rate and a 2.27% click-through rate from 75,000 deliveries. These results indicate solid initial engagement and provide a great foundation for follow-up communications to nurture interested prospects.
SEND 1
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Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Header Lobby Image
Learn More Button
Footer Logo
STEP 2
Compliment and Enhance Your Results
Email Retargeting Tactic
Re-Targeting
We can implement a retargeting pixel in your HTML creative, allowing us to send targeted impressions to users who previously visited a website but didn’t complete an action (like scheduling a tour or applying). This strategy leverages their past site behavior to send personalized messages through ads (both Video and Banner), aiming to re-engage and convert them. This is an efficient method to capitalize on any interest shown by students, providing an additional opportunity to reinforce your message.
CONCLUSION
Incorporating this strategy into a future campaign will not only enhance brand awareness but also empower 1900 Broadway to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
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