What is programmatic advertising?
Programmatic advertising is like a digital concierge for your ads. Using smart tech and automation, it buys ad space across different platforms. No manual negotiations or guesswork involved. The tech is sharp, it knows exactly where and when to place your ads for maximum effectiveness. Think of it as a strategic move that ensures your brand’s message lands precisely where it should, with minimal waste and maximum return. It’s a modern, efficient way to connect with your audience.
Most popular ad sizes based on inventory
Other ad sizes available
88×31, 120×60, 120×90, 120×160, 120×240, 120×600, 125×125, 160×90, 160×600, 180×90, 180×150, 200×90, 200×200, 234×60, 240×400, 250×250, 300×50, 300×100, 300×250, 300×600, 300×850, 320×50, 320×480, 336×280, 450×50, 468×15, 468×60, 468×728, 480×320, 600×315, 640×100, 700×500, 728×15, 728×90, 768×1024, 970×90, 1024×768
Interstitial Display Ad Sizes
320×480, 768×1024, 480×320, 1024×768
Companion Ad Sizes
300×250, 300×100, 468×60, 728×90, 300×60
Max file size is 200kb.
Maximum of 18 frames per second.
Maximum animation length of 30 seconds with no more than two loops.
These ads can be run in “in-banner”, pre-roll, and standard video.
Creative Backgrounds and Borders
On all ads with partially black, white, or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative.
250kb or smaller per individual ad or 2MB or smaller for entire rendered ad.
ZIP File Type — should contain the HTML for the ad as well as any of the other following file types: CSS, JS, HTML, GIF, PNG, JPG, JPEG.
Expandable ads are not supported.
Video & OTT/CTV
Minimum Video Size
768x576px In-Banner Video Standards
160kbps or higher
5.4Mbs or higher
Max Video File Size
128kbps or higher
2.0Mbs or higher
Max File Size
Bound by display creative limitations. Video cannot exceed 30 seconds of run time and must start with audio off.
1200×627 (recommended for scaling), 1200×628, and 600×315
120×120 min with an aspect ratio of 1:1
25 character max (including spaces)
90 character max (including spaces)
Call to Action
15 character max (including spaces)
6, 10, 15, 30, and 60 seconds
Preferred File Formats
oga, ogg, mp3, wav, m4a, or mp4
320kbps or higher
Max Audio File Size
Companion Ad Size
300×50 (mobile), 300×250, 300×600, 500×500, 640×640, 1024×1024
Max Companion Ad File Size
Companion Ad File Type