Programmatic Specs

What is programmatic advertising?

Programmatic advertising is like a digital concierge for your ads. Using smart tech and automation, it buys ad space across different platforms. No manual negotiations or guesswork involved. The tech is sharp, it knows exactly where and when to place your ads for maximum effectiveness. Think of it as a strategic move that ensures your brand’s message lands precisely where it should, with minimal waste and maximum return. It’s a modern, efficient way to connect with your audience.

Programmatic Ads

Types of Programmatic Ads

Traditional Desktop

Traditional Desktop

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Video & OTT/CTV

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Native Standards


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Traditional Desktop Traditional Desktop

Ad Sizes

Most popular ad sizes based on inventory
300×250, 728×90

Other ad sizes available
88×31, 120×60, 120×90, 120×160, 120×240, 120×600, 125×125, 160×90, 160×600, 180×90, 180×150, 200×90, 200×200, 234×60, 240×400, 250×250, 300×50, 300×100, 300×250, 300×600, 300×850, 320×50, 320×480, 336×280, 450×50, 468×15, 468×60, 468×728, 480×320, 600×315, 640×100, 700×500, 728×15, 728×90, 768×1024, 970×90, 1024×768

Interstitial Display Ad Sizes
320×480, 768×1024, 480×320, 1024×768

Companion Ad Sizes
300×250, 300×100, 468×60, 728×90, 300×60

File Size

Max file size is 200kb.

Animated Ads

Maximum of 18 frames per second.

Maximum animation length of 30 seconds with no more than two loops.

These ads can be run in “in-banner”, pre-roll, and standard video.

Creative Backgrounds and Borders

On all ads with partially black, white, or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative.

HTML5 Standards

250kb or smaller per individual ad or 2MB or smaller for entire rendered ad.

ZIP File Type — should contain the HTML for the ad as well as any of the other following file types: CSS, JS, HTML, GIF, PNG, JPG, JPEG.

Expandable ads are not supported.

Traditional Desktop Video & OTT/CTV



1920×1200, 1920×1080

Minimum Video Size

768x576px In-Banner Video Standards

Audio Bitrate

160kbps or higher

Video Bitrate

5.4Mbs or higher

Preferred Format

mp4 (h.264)

Max Video File Size

200MB limit




Audio Bitrate

128kbps or higher

Video Bitrate

2.0Mbs or higher

Max File Size

5MB limit


Bound by display creative limitations. Video cannot exceed 30 seconds of run time and must start with audio off.

Traditional Desktop Native

Image Sizes

1200×627 (recommended for scaling), 1200×628, and 600×315

Icon Size

120×120 min with an aspect ratio of 1:1


25 character max (including spaces)


90 character max (including spaces)

Call to Action

15 character max (including spaces)

Ad Durations

6, 10, 15, 30, and 60 seconds

Preferred File Formats

oga, ogg, mp3, wav, m4a, or mp4

Audio Bitrate

320kbps or higher

Max Audio File Size


Companion Ad Size

300×50 (mobile), 300×250, 300×600, 500×500, 640×640, 1024×1024

Max Companion Ad File Size


Companion Ad File Type


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