What is programmatic advertising?
Programmatic advertising is like a digital concierge for your ads. Using smart tech and automation, it buys ad space across different platforms. No manual negotiations or guesswork involved. The tech is sharp, it knows exactly where and when to place your ads for maximum effectiveness. Think of it as a strategic move that ensures your brand’s message lands precisely where it should, with minimal waste and maximum return. It’s a modern, efficient way to connect with your audience.
Types of Programmatic Ads
Video & OTT/CTV Standards
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