Programmatic advertising is like a digital concierge for your ads. Using smart tech and automation, it buys ad space across different platforms. No manual negotiations or guesswork involved. The tech is sharp, it knows exactly where and when to place your ads for maximum effectiveness. Think of it as a strategic move that ensures your brand’s message lands precisely where it should, with minimal waste and maximum return. It’s a modern, efficient way to connect with your audience.
Types of Programmatic Ads
Traditional Desktop
See Details
Video & OTT/CTV
See Details
Native
See Details
Traditional Desktop
Ad Sizes
Most popular ad sizes based on inventory 300×250, 728×90
Interstitial Display Ad Sizes 320×480, 768×1024, 480×320, 1024×768
Companion Ad Sizes 300×250, 300×100, 468×60, 728×90, 300×60
File Size
Max file size is 200kb.
Animated Ads
Maximum of 18 frames per second.
Maximum animation length of 30 seconds with no more than two loops.
These ads can be run in “in-banner”, pre-roll, and standard video.
Creative Backgrounds and Borders
On all ads with partially black, white, or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative.
HTML5 Standards
250kb or smaller per individual ad or 2MB or smaller for entire rendered ad.
ZIP File Type — should contain the HTML for the ad as well as any of the other following file types: CSS, JS, HTML, GIF, PNG, JPG, JPEG.
Expandable ads are not supported.
Video & OTT/CTV
Video
Dimensions
1920×1200, 1920×1080
Minimum Video Size
768x576px In-Banner Video Standards
Audio Bitrate
160kbps or higher
Video Bitrate
5.4Mbs or higher
Preferred Format
mp4 (h.264)
Max Video File Size
200MB limit
OTT/CTV
Dimensions
300×250
Audio Bitrate
128kbps or higher
Video Bitrate
2.0Mbs or higher
Max File Size
5MB limit
Restricitons
Bound by display creative limitations. Video cannot exceed 30 seconds of run time and must start with audio off.
Native
Image Sizes
1200×627 (recommended for scaling), 1200×628, and 600×315
