Planned Parenthood – Q2 2025
Campaign Follow-Up

Launch 1:
The first launch achieved an open rate of 18.5% with a click rate of 3.29%, resulting in a strong 17.78% click-to-open ratio. The top-performing link was the “Make an Appointment” button (28 clicks), followed by the “Schedule Now” link (15 clicks) and the Header Logo (7 clicks), indicating strong interest in booking services.

Launch 2:
The second launch outperformed the first in terms of open rate, reaching 26.41%, while maintaining a similar click rate of 3.13%. The Header Logo received the most engagement with 28 clicks, followed by the Make an Appointment button (11 clicks) and the Facebook Button (7 clicks), reflecting consistent interest in brand recognition and appointment booking.

Launch 3:
The third launch had a 19.42% open rate and a 3.34% click rate, resulting in a 17.2% click-to-open ratio. The Main Graphic drew the highest number of clicks (32), followed by the Instagram Button (10 clicks) and Facebook Button (7 clicks), indicating that visual elements and social media links were effective in driving engagement.

Launch 4:
The fourth launch achieved the highest open rate at 26.46%, though it had a slightly lower click rate of 2.52%, resulting in a 9.51% click-to-open ratio. The Main Graphic continued to perform well, generating 20 clicks, with the TikTok Button and Instagram Button each receiving 7 clicks, reflecting interest in social media engagement.

Launch 5:

The fifth launch achieved an open rate of 21.38% with a click rate of 2.77%, resulting in a 12.98% click-to-open ratio. The most clicked link was the “Schedule Now” link with 11 clicks, followed closely by the Header Image and Make an Appointment button, each receiving 9 clicks. This distribution suggests that users are engaging with both call-to-action links and visual elements within the email.

Launch 6:

The sixth launch achieved a strong open rate of 28.47%, the highest so far in this campaign, with a click rate of 2.67% and a 9.39% click-to-open ratio. The most clicked link was the Make an Appointment button, receiving 17 clicks, followed by the Facebook Button with 8 clicks and the Header Image with 7 clicks.