Planned Parenthood – Q2 2025
Drop One Email Results

The inital Planned Parenthood email launch performed well, with an 18.5% open rate and a strong 3.29% click rate. Notably, the campaign achieved an impressive 17.78% click-to-open ratio — a clear indicator that the content resonated with engaged readers. The top clicks went to the “Make an Appointment” button (28 clicks), followed by the “Schedule Now” link (15 clicks), showing solid interest in booking opportunities.