OU Federal Credit Union
Email Campaign Results
STEP 1
Your Campaign Results
OU Federal Credit Union intends to dispatch two email series, each comprising 50,000 emails, with the objective of engaging both students and parents of students affiliated with The University of Oklahoma, in Norman, OK.
The initial send was EXCEPTIONAL! It achieved some of the highest metrics we’ve observed for a first send. Maybe there was just something in the air on that lead day! Our typical benchmarks stand at 15% for open rate, 1.5% for click-rate, and 10% for click-to-open ratio (engagement). The second send surpassed all three benchmarks, indicating success for both emails. As mentioned, you can review the top 3 clicked links per send to gain insights into how your target demographic engaged with each email.
First Send – 2/29/24
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Financial Literacy
Apply
Student Service
Second Send – 3/14/24
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Student Service
Apply
Financial Literacy
STEP 2
Compliment and Enhance Your Results
Geofence Impression Tactic
Pre-Targeting
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding). This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
Email Retargeting Tactic
Re-Targeting
We can implement a retargeting pixel in your HTML creative, allowing us to send targeted impressions to users who previously visited a website but didn’t complete an action (like a purchase). This strategy leverages their past site behavior to send personalized messages through ads (both Video and Banner), aiming to re-engage and convert them. This is an efficient method to capitalize on any interest shown by students, providing an additional opportunity to reinforce your message.
Over the course of a month, one of our most recent re-targeting campaigns saw 50,000 impressions delivered with 755 clicks!
CONCLUSION
Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower OU Federal Credit Union to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!
