OSU Enrollment – Email Campaign Results – 2023
Email Campaign Results
STEP 1
Your Campaign Results
Oregon State University goal was to send four targeted emails—two for Chicago, IL, and two for Austin, TX—aimed at reaching 50,000 parents of students per email.
In both campaigns, the Click-Through Rate (CTR) surpassed the established benchmark of 1.5%, and the Click-To-Open Rate (CTOR) exceeded the 10% benchmark, indicating the effectiveness of the messaging in engaging the target audience.
It’s worth mentioning that, although not the most clicked links, the admissions webform for Chicago received 16 hits, while Austin received 13 hits.
Chicago First Send – 8/28/23
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Parents & Families
OSU Homepage
IG/FB/Youtube/Twitter
Chicago Second Send – 9/10/23
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Parents & Families
OSU Homepage
IG/FB/Youtube/Twitter
Austin First Send – 10/10/23
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Parents & Families
OSU Homepage
IG/FB/Youtube/Twitter
Austin Second Send – 10/20/23
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Parents & Families
OSU Homepage
IG/FB/Youtube/Twitter
STEP 2
Compliment and Enhance Your Results
Recommendations
We can implement a retargeting pixel in your HTML creative, allowing us to send targeted impressions to users who previously interacted with your email. This strategy leverages their past site behavior to send personalized messages through ads (both Video and Banner), aiming to re-engage and convert them. This is an efficient method to capitalize on any interest shown by students, providing an additional opportunity to reinforce your message.
Over the course of a month, one of our most recent re-targeting campaigns saw 50,000 impressions delivered with 755 clicks!
CONCLUSION
Oregon State University successfully elevated brand awareness in both Chicago and Austin through this campaign. However, to enhance synergy and results across each tactic, the implementation of a retargeting strategy and a more frequent communication cadence, mirroring the programmatic aspect of the campaign, is recommended to engage effectively with those who have interacted with the brand.
STEP 3
Your Feedback Matters!
Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!
