In 2023, OSU collaborated with CMG to implement various strategies aimed at enhancing enrollment and strengthening their brand. The year-end outcomes revealed the success of these efforts, particularly through an email campaign that achieved an elevated click-to-open ratio, surpassing the set benchmark by 1.1% and demonstrating the effectiveness of their messaging in connecting with and captivating the target audience. Furthermore, the programmatic segment of the campaign currently boasts a click-through rate that is twice as high as the standard benchmark of 0.2%. We will continued to further optimize this campaign, and are excited to see the final outcome of this campaign.