Oregon State UniversityYear in Review

Year in Review

SUMMARY

In 2023, OSU collaborated with CMG to implement various strategies aimed at enhancing enrollment and strengthening their brand. The year-end outcomes revealed the success of these efforts, particularly through an email campaign that achieved an elevated click-to-open ratio, surpassing the set benchmark by 1.1% and demonstrating the effectiveness of their messaging in connecting with and captivating the target audience. Furthermore, the programmatic segment of the campaign currently boasts a click-through rate that is twice as high as the standard benchmark of 0.2%. We will continued to further optimize this campaign, and are excited to see the final outcome of this campaign.

EMAIL

200,000

TOTAL SENT

29,880

TOTAL OPENS

3,319

CLICKS

%

CLICK-THROUGH-RATE

%

OPEN RATE

%

CLICK-TO-OPEN-RATIO

RETARGETING

100,000

TOTAL IMPRESSIONS

1,377

TOTAL CLICKS

1.38

CLICK-THROUGH-RATE

PROGRAMMATIC

1,345,053

TOTAL IMPRESSIONS

5,364

TOTAL CLICKS

0.40

CLICK-THROUGH-RATE

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