Moxie Pest Control – Q2 2024
Campaign Follow-Up

STEP 1

Your Campaign Results

The Moxie Pest Control campaign effectively reached 48K students and parents in the College Station community, delivering targeted job opportunity content. The campaign’s success is evident in its high open rates of 19.4% for the first launch and 22.33% for the second. The click-through rates of 2.16% and 2.32% respectively further demonstrate the strong desire for the information provided.
Campaign Graphic

SEND 1

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Open Rate

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Click Rate

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Click-to-Open Ratio

Most Clicked Links

Meet José Alfredo T

Meet Tanner Boren

Meet Charlie Stone

SEND 2

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Open Rate

%

Click Rate

%

Click-to-Open Ratio

Most Clicked Links

Meet Tanner Boren

Meet José Alfredo T

Moxie Logo

Retargeting

Impressions

Clicks

Click-through Rate

STEP 2

Compliment and Enhance Your Results

Results

Geofence Impression Based Tactic – $15 CPM

Pre-Targeting 

This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.

We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!

CONCLUSION

Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower Moxie Pest Control to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic. 

STEP 3

Your Feedback Matters!

Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!

Exit Survey