Millennium Norman Student Apartments – Q2 2025
Campaign Follow-Up

The Millennium Norman email campaign has demonstrated steady engagement across all three sends so far, with open rates ranging from 18.85% to 25.22% and click rates consistently just above 2%.

Send 1 performed well with a 24.4% open rate and the highest overall click volume, driven primarily by engagement with the header image and the “Take the Survey” link.

Send 2 saw the highest open rate at 25.22%, with “Learn More” and “Apply Now” emerging as the top-performing calls to action.

Send 3 stood out with the strongest click-to-open ratio at 11.91%, suggesting that recipients who engaged with the message found the content especially compelling.

Overall, the campaign has maintained consistent performance and revealed clear interest in interactive content such as surveys, tours, and application links.