Millennium Norman Student Apartments – Q2 2025
Campaign Follow-Up

The initial email launch achieved a 24.4% open rate, a 2.27% click rate, and a 9.29% click-to-open ratio. The most clicked links included the header image (298 clicks), the “Take The Survey” link (297 clicks), and the “Learn More” link (257 clicks).

The second send saw a slight increase in open rate to 25.22%, with a 2.25% click rate and an 8.92% click-to-open ratio. Top-performing links were “Learn More” (241 clicks), the header logo (238 clicks), and “Apply Now” (228 clicks).
Both sends showed consistent engagement across key calls-to-action, with strong interest in learning more about the opportunity and completing the survey.