Johns Hopkins Federal Credit Union – Q3 2024
Drop One Email Results

The first email launch for Johns Hopkins Federal Credit Union, which was sent out on 7/23, has generated positive engagement. The campaign targeted 44K students and parents from the JHU community. The click ratio and click-to-open ratio indicate a favorable response to both the call-to-action and the relevance of the content, contributing significantly to the overall effectiveness of the launch. The positive engagement reflects the effectiveness of the campaign’s messaging and call-to-action. This sets a promising foundation for future communications.