Immunotek
Year in Review
SUMMARY
Immunotek Bio Centers teamed up with CMG to deploy several tactics in 2023 in efforts to boost awareness and branding, thus leading to increased plasma donations. The programmatic portion of the campaign resulted in over 2.75 million impressions! Additionally, we saw over 4,000 clicks, proving that their messaging spoke to and engaged their target audience. Lastly, the location media portion of the campaign, we saw 100 posters placed across 18 different universities, on and off campus – increasing brand awareness efforts.
PROGRAMMATIC
LOCATION MEDIA
100 posters at each of the following campuses.
- Polk Community College
- Emory University
- Georgia State University
- Tarrant Community College
- Fayetteville Technical Community College
- Piedmont Technical College
- Greenville Technical College
- University of Memphis
- Wichita State University
- Pennsylvania College of Technology
- Millersville Unversity of Pennsylvania
- Southern Illinois Unversity – Edwardsville
- Georgia Southern University
- Central Texas College
- University of Alabama at Birmingham
- Samford University
- Owens Community College
- Stephen F Austin State University
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