Hashtag Cannabis – Q4 2024
Campaign Follow-Up
STEP 1
Your Campaign Results
The recent email marketing campaign focusing on Black Friday promotions achieved strong results across both launches and retargeting efforts. The first send garnered a 25.38% open rate and a 1.85% click-through rate, with a 7.3% click-to-open ratio. The second send followed with a 19.45% open rate and an improved 2.05% click-through rate, yielding a higher click-to-open ratio of 10.52%. These results highlight a receptive audience and suggest that the campaign’s visuals and messaging resonated effectively.
Engagement data further revealed that the Header Image in the second send performed exceptionally well, generating 223 clicks, while the Black Friday Graphic and Browse Online Menu consistently attracted attention across both sends. Retargeting efforts added another layer of success, with Drop 1 achieving 193 clicks at a 3.42% impressions-to-clicks ratio and Drop 2 securing 184 clicks with a 3.26% ratio.
These metrics underscore the importance of combining strong visual elements with multi-channel strategies to maximize reach and engagement. The campaign’s overall performance lays a solid foundation for future initiatives targeting similar audiences.
SEND 1
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Browse Online Menu
Black Friday Graphic
Header Image
SEND 2
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Header Image
Black Friday Graphic
Browse Online Menu
Drop 1 Retargeting Results
Impressions
Clicks
%
Impressions VS Clicks Ratio
Drop 2 Retargeting Results
Impressions
Clicks
%
Impressions VS Clicks Ratio
STEP 2
Compliment and Enhance Your Results
Geofence Impression Based Tactic
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
CONCLUSION
Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower Hashtag Cannabis to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
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