Grifols Access Clinical – Q2 2024
Campaign Follow-Up

STEP 1

Your Campaign Results

The success of the Grifols Access Clinical campaign in providing targeted plasma donation content to Indianapolis residents is evident in the impressive open rates of 20.56% and 20.76% for the initial and subsequent launches, respectively. Furthermore, the click-through rates of 2.67% and 2.22% reflect a strong interest in the information offered.
Campaign Graphic

SEND 1

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Open Rate

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Click Rate

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Click-to-Open Ratio

Most Clicked Links

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SEND 2

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Open Rate

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Click Rate

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Click-to-Open Ratio

Most Clicked Links

Footer Learn More

Top Learn More Button

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STEP 2

Compliment and Enhance Your Results

Results

Geofence Impression Based Tactic – $15 CPM

Pre-Targeting 

This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.

We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!

CONCLUSION

Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower Access Clinical to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic. 

STEP 3

Your Feedback Matters!

Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!

Exit Survey