Forge Marketing – Q1 2024
Campaign Follow-Up
STEP 1
Your Campaign Results
Forge Marketing’s recent campaigns targeting male students from various colleges, including ASU – Tempe, Texas State, Paradise Valley Community College, Phoenix College, ASU – Phoenix, Rio Salado, and ASU – Glendale, have shown promising results. The first launch on 2/1 reached 50,000 recipients, with an impressive open rate of 15.37% and a click-through rate of 1.55%, indicating strong engagement. The follow-up campaign on 3/1 achieved similar success, with a 15.43% open rate and a 1.53% click-through rate. These results suggest a positive reception among the target audience.
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Click-to-Open Ratio
Most Clicked Links
Forge Logo
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SEND 2
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Retargeting Metrics
Impressions
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STEP 2
Compliment and Enhance Your Results
Geofence Impression Based Tactic
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
CONCLUSION
Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower Forge Marketing to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
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