Financial Times
Campaign Follow-Up
Your Campaign Results
The Financial Times targeted Columbia University, University of Chicago, Vanderbilt University, Duke University, and the University of California at Berkeley with an additional 2.75 million impressions. Although the campaign slightly missed its impression goal (attributed to availability per frequency capping), it still achieved over 2.63 million impressions and garnered more than 2,400 clicks. This success contributed to heightened brand awareness and directed potential prospects to their website.
08-01-2023–11-30-2023
Impressions
Clicks
%
Click-Through Rate
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