Financial Times ICAM
Campaign Follow-Up
Your Campaign Results
Financial Times’ goal was to target ICAM attendees display ads through programmatic, geofencing, and retargeting tactics during the 3-day event to increase 30-day trial signups of FT Professional.
SOCIAL PROGRAMMATIC RESULTS
Site Visits
Impressions
Total Spend
%
CTR
CPM
CPC
GEOFENCING RESULTS – 4/15 /24 – 4/17/24
Clicks
Impressions
%
CTR
RETARGETING RESULTS (AS OF 4/26/24)
***following those who engaged with our initial impressions during the ICAM conference until a total of 290,000 impressions have been served.***
Clicks
Impressions
%
CTR
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