DTN Management – Q4 2024
Campaign Follow-Up
STEP 1
Your Campaign Results
The recent DTN Management campaign successfully reached 50K students and parents within the Michigan State University community. The campaign boasted impressive results, with the first launch achieving an open rate of 25.21% and a click-through rate of 1.95%. The second launch increased momentum with an open rate of 23.38% and CTR of 1.67%. These figures demonstrate strong audience engagement and a positive response to the information presented.
SEND 1
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
3&4 BR Image
Find Fall 2025 Housing
Header Image
SEND 2
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Studios Image
Header Image
Prime Locations Image
Retargeting Campaign
Impressions
Clicks
%
Click Ratio
STEP 2
Compliment and Enhance Your Results
Geofence Impression Based Tactic
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
CONCLUSION
Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower DTN Management to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!
