CODA – Q4 2024
Campaign Follow-Up

The latest email CODA launch achieved impressive engagement metrics, showcasing the effectiveness of its strategy. The launch delivered a 27.47% open rate and a 1.97% click-through rate, with a click-to-open ratio of 7.18%. These results indicate a highly engaged audience and successful targeting.

Among the most clicked links, the Learn More Button garnered 400 clicks, leading the way as the top-performing element. The Header Apply Now link followed closely with 354 clicks, highlighting strong interest in actionable content. Additionally, the Pool & Hot Tub URL secured 213 clicks, underscoring the appeal of specific amenities in driving engagement.

These results reflect the campaign’s success in combining compelling visuals, clear calls to action, and relevant content. The strong performance across key metrics provides valuable insights for optimizing future campaigns.