CLS San Marcos – Q3 2024
Drop One Email Results

The first email launch for The View on the Square, which was sent out on 7/29, has generated positive engagement. The campaign targeted 50K students and parents from the Texas State University, San Marcos community. The click ratio and click-to-open ratio indicate a favorable response to both the call-to-action and the relevance of the content, contributing significantly to the overall effectiveness of the launch. The positive engagement reflects the effectiveness of the campaign’s messaging and call-to-action. This sets a promising foundation for future communications.