For Gen Z, email is almost never a formal business medium. Learn how Gen Z uses email and tailor your message to their style and values.
5 Ambassador Program Ideas to Raise Your Real World Profile
Brand ambassadors connect with customers at live events and online. Here are some ambassador program ideas that are sure to get you noticed.
How to Market Student Housing: Your Essential Guide
The off-campus rental property business is a competitive field, but you can win if you know the right way to market student housing.
Instagram Posts, Stories, and Reels: What’s the Difference?
Instagram offers three main formats to reach audiences. Learn how to put the strengths of posts, stories, and reels to work for your brand.
How Do College Students Spend Money?
Sounds simple, but before you can claim your piece of the college market, you need to know how college students spend money.
Transactional Email vs Marketing Email: Know the Difference
Email marketing consists of many types of messages. Here’s what you need to know about transactional email vs marketing email.
Best Practices for Email Drip Campaigns
After someone connects to your brand, you need to stay in touch. See best practices for email drip campaigns to boost engagement and sales.
How Location-Based Marketing Attracts College Consumers
Location-based marketing is when your digital ads match a place someone visits. Learn about geofencing, push messages, and other approaches.
Targeting: Search Intent in Content and Ads
People use short phrases to find answers on search engines. You can use keyword targeting to position yourself against competing brands.
Great Marketing Plans Need Online and Offline Promotion
College students log lots of daily screen time, but real-world campaigns get attention too. Here’s how to mix online and offline promotion.