Cardinal Group – Westmar Lofts – Q4 2024
Campaign Follow-Up

The Westmar Lofts email campaign yielded positive results, with improved engagement across key metrics in Send 2. The open rate increased from 20.35% in Send 1 to 22.6% in Send 2, and the click rate rose from 1.82% to 2.23%. The click-to-open ratio also showed a notable improvement, climbing from 8.94% to 9.88%, indicating stronger content resonance in the second drop. Top-performing links included “Schedule a Tour,” which saw significant interaction in Send 2, alongside increased clicks on the Header Logo and Property Images, demonstrating heightened interest in actionable and visual content.