Cardinal Group Twelve North – Q2 2025
Drop One Email Results

The initial email launch for Twelve North achieved a strong 26.46% open rate, indicating the subject line effectively captured attention. The click rate came in at 2.38%, with a 9.01% click-to-open ratio, suggesting moderate engagement with the email content. The most clicked element was the header logo (624 clicks), followed by the “Learn More” button (385 clicks) and the footer “Apply Now” link (89 clicks).