Cardinal Group NxNW – Q4 2024
Campaign Follow-Up

The recent NxNW email campaign demonstrated strong performance, with consistent click rates and an increase in engagement quality. Although the open rate slightly decreased from 21.05% in Send 1 to 18.99% in Send 2, the click-to-open ratio improved from 10.86% to 11.93%, reflecting better engagement in the second drop. Key links like “View All Amenities” and the “Feels Like Home Image” garnered significant interaction in Send 1, while the “Poolside Image” and “View All Amenities” stood out in Send 2, showcasing sustained interest in both visual and informational content.