Cardinal Group Copper Social – Q4 2024
Campaign Follow-Up

The recent email campaign for Copper Social showed promising engagement, with notable improvements in key metrics between Send 1 and Send 2. While the open rate saw a slight decrease from 21.23% to 19.76%, the click rate improved from 1.62% to 2.27%. Most significantly, the click-to-open ratio increased substantially from 7.62% in Send 1 to 11.5% in Send 2, highlighting stronger interaction with the content in the second drop. Key links like “View Floor Plans” and the “Header Logo” received significant clicks, indicating continued interest in visual and navigational elements.