Campus Circle Apartments – Q3 2023
Campaign Follow-Up
STEP 1
Your Campaign Results
Campus Circle’s recent email campaigns targeting the UIC Champaign community reached an audience of 29K students. The first launch achieved a strong 17.99% open rate and an impressive 10.28% clicks-to-opens ratio, indicating high audience engagement.
The second launch garnered a 13.6% open rate and a 12.01% clicks-to-open ratio, signaling a positive response from UIC students and parents interested in housing.
In summary, these campaigns effectively engaged our target audience, emphasizing the importance of tailoring content to meet the diverse needs and interests of the UIC community.
SEND 1
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Floor Plans Image
Lease Now Button
Content Images
SEND 2
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Content Images
Lease Now Button
Floor Plans Image
STEP 2
Compliment and Enhance Your Results
Geofence Impression Based Tactic
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
CONCLUSION
Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower Campus Circle to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!
