In 2023, Astound partnered with CMG to implement diverse strategies aimed at enhancing awareness and branding. The email component of the campaign approached nearly 1.2 million emails sent. Through these distributed emails, a click-to-open ratio exceeding our 10% benchmark was achieved, indicating the resonance and engagement of their messaging with the target audience. Furthermore, email retargeting and social media initiatives resulted in 560,000 impressions, showcasing impressive engagement rates and contributing to the overall enhancement of brand awareness efforts.