Armed Forces Insurance – Q2 2025
Drop One Email Results

The initial email in this campaign was sent to 301,917 recipients, achieving a solid 20.69% open rate with a total of 62,457 opens. The click rate reached 1.99%, generating 5,994 total clicks, resulting in a 9.6% click-to-open ratio.

The top engagement came from the Header Image (1,684 clicks), followed closely by the Request a Quote button (1,655 clicks) and the Header Logo (1,629 clicks), reflecting strong interest in core branding elements and the primary call-to-action.