In 2023, Alteryx collaborated with CMG to implement a variety of strategies aimed at enhancing awareness and branding. The outcomes were remarkable, surpassing the established benchmarks, with notable achievements such as a 1.91% click-through rate (CTR) from the distribution of over 1.93 million emails. Moreover, the success of the influencer campaigns underscored the effectiveness of their messaging in resonating with the target audience, thereby amplifying efforts to raise brand awareness.