University of Illinois – Gies College of Business – Q4 2024
Drop One Email Results

The initial email launch for The Gies College of Business, which was sent out on 10/23, has generated positive engagement. The click ratio and click-to-open ratio indicate a favorable response to both the call-to-action and the relevance of the content, contributing significantly to the overall effectiveness of the launch. The positive engagement reflects the effectiveness of the campaign’s messaging and call-to-action. This sets a promising foundation for future communications.