Despite the old tropes about college students surviving off of microwavable Ramen noodles, data proves that college students like to spend money — and not just on books and tuition.
Most college students spend $6,000 a year on basic living expenses like rent, groceries, and utilities. But college students across the nation also spend $27B a year on “non-essential items” like clothes, entertainment, beauty products, and going out to eat.
It’s clear college students are key consumers that your brand can’t afford to ignore.
But do you know how to reach college students where they are?
"College Marketing Group gave us a unique opportunity to engage with New Yorkers on a one-to-one basis to build brand love. They provided a nimble program strategy that allowed us to activate in New York City in an efficient and interactive way."
“College Marketing Group has been a good partner in working to find digital marketing solutions to meet our very specific target audiences. We’ve had measurable success with each campaign, and look forward to working with their wonderful team on other projects.”
Lindsey Savoie & Janet Slater
University of Illinios – Gies School of Business
"We chose College Marketing Group for our campus posters and the service we received was top-notch. The team was able to meet our deadlines and deliver our materials on time and executed according to plan."
“College Marketing Group has been our go-to resource in helping us grow Tapingo across hundreds of college campuses. They've been instrumental in finding and staffing on-the-ground marketing talent all while maintaining a level of service that is customized to our needs.”
Chad La Tourette
"Campus postering worked well to promote graduate studies programs for one of our client's higher ed clients. The team at College Marketing Group was great to work with – strategic, responsive, and results driven."
It’s no secret that Gen Z is a driving force in today’s economy.
College Marketing Group has the expertise to help you craft the perfect product marketing campaigns to make sure your brand stays relevant and exciting to college students — through graduation and beyond.
College student enrollment is all about timing.
Your school needs to engage high school students and their parents before your competition does — and even before most students start to seriously consider their college choices.
COVID-19 has changed the landscape of college student hiring. On-campus marketing and career fairs are mostly off the table (for now).
But you’ve still got full-time positions and summer internship roles to fill. If you’re an employer who relies on college students or who typically recruits graduating seniors, this presents a real challenge.