Despite the old tropes about college students surviving off of microwavable Ramen noodles, data proves that college students like to spend money — and not just on books and tuition.

Most college students spend $6,000 a year on basic living expenses like rent, groceries, and utilities. But college students across the nation also spend $27B a year on “non-essential items” like clothes, entertainment, beauty products, and going out to eat.

It’s clear college students are key consumers that your brand can’t afford to ignore. 

But do you know how to reach college students where they are?

Maximize Brand Awareness and Conversions

It’s no secret that Gen Z is a driving force in today’s economy.

From email marketing to geotargeting to product sampling, knowing how to get in front of college students is critical to get your product into their hands.

College Marketing Group has the expertise to help you craft the perfect product marketing campaigns to make sure your brand stays ahead of the pack.

Email Marketing 

• Despite the popularity of social media, college students are still highly active email users.
• Email has the highest ROI of any marketing channel, and allows you to stay in front of college students and their parents — from admission to graduation and beyond.
• From content-driven newsletters to browsing automations, email marketing can bring in more college student bucks.

Location Targeting

• Advanced location-based mobile advertising technology powered by latitude and longitude data targets specific geographic areas like campus, dorms, events, and other high-impact areas.
• Event targeting: Target customers who attended specific events within a specific time frame.
• Customer loyalty: Target customers who have previously been to your brick and mortar location.
• Competitor locations: Target customers who have recently visited one of your competitor’s locations.
• Custom audiences: Target customers that are within or have recently visited a specific geofenced location.

Tactics We Use

Email Marketing

• While social media is a popular channel for enrollment marketing, nearly 50% of people prefer being marketed to via email over any other channel.
• Email is a branded experience that you control and comes with the power of segmentation, personalization, dynamic content, and automation. 
• While marketing emails are a dime a dozen, your school can stand out with strategies like maintaining brand consistency, using A/B testing on subject lines, and writing short, easy-to-read copy.

Communication

• From communicating important messages about campus safety to seeking mental health resources and more, your marketing strategy is about more than just making hard sells.
• We can help you connect with prospective college students and their parents to communicate important campus processes, announcements, and protocols to help keep everyone on campus safer and happier.

College Student Fairs

• Hosting an information session and hiring for internship, part-time, or full-time roles can help put your company on the map and on the list of upcoming college grads. 
• While social distancing is still in place, we can help you partner with a school’s career services office to meet students virtually through career fairs or other hiring events.