Despite the old tropes about college students surviving off of microwavable Ramen noodles, data proves that college students like to spend money — and not just on books and tuition.
Most college students spend $6,000 a year on basic living expenses like rent, groceries, and utilities. But college students across the nation also spend $27B a year on “non-essential items” like clothes, entertainment, beauty products, and going out to eat.
It’s clear college students are key consumers that your brand can’t afford to ignore.
But do you know how to reach college students where they are?
"College Marketing Group gave us a unique opportunity to engage with New Yorkers on a one-to-one basis to build brand love. They provided a nimble program strategy that allowed us to activate in New York City in an efficient and interactive way."
“College Marketing Group has been a good partner in working to find digital marketing solutions to meet our very specific target audiences. We’ve had measurable success with each campaign, and look forward to working with their wonderful team on other projects.”
Lindsey Savoie & Janet Slater
University of Illinios – Gies School of Business
"We chose College Marketing Group for our campus posters and the service we received was top-notch. The team was able to meet our deadlines and deliver our materials on time and executed according to plan."
“College Marketing Group has been our go-to resource in helping us grow Tapingo across hundreds of college campuses. They've been instrumental in finding and staffing on-the-ground marketing talent all while maintaining a level of service that is customized to our needs.”
Chad La Tourette
"Campus postering worked well to promote graduate studies programs for one of our client's higher ed clients. The team at College Marketing Group was great to work with – strategic, responsive, and results driven."
It’s no secret that Gen Z is a driving force in today’s economy.
From email marketing to geotargeting to product sampling, knowing how to get in front of college students is critical to get your product into their hands.
College Marketing Group has the expertise to help you craft the perfect product marketing campaigns to make sure your brand stays ahead of the pack.
College student enrollment is all about timing. Most high school students get serious about their college search during junior year, but they start thinking about college as soon as they enter high school.
That means your school can’t engage with high school students early enough.
Knowing where prospective college students spend their time and how to get in front of them is critical for any college or university to connect with potential students — and their parents — at the right time.
Maintaining your communication with students after they graduate college can also help cultivate supportive alumni. These alumni can then serve as brand ambassadors to boost and maintain your reputation and help usher in a new generation of students.
College Marketing Group has the expertise to get your school’s name in front of prospective students and on their college application lists.
Despite the way COVID-19 has changed the landscape of college student hiring, you’ve got full-time positions and summer internship roles to fill.
Today’s college students will be tomorrow’s leaders. While you may not be able to engage with future employees face-to-face, reaching students digitally is key for college student employers in 2021.
Whether you’re a local bank or national brand looking to hire students, we can help you get your open positions filled with a holistic digital marketing approach. From using Facebook to LinkedIn, paid ads to email, knowing where college students look for jobs and how to pique their interest is key to getting the best and the brightest to apply to your company.