University of Rhode Island Summer Session – Q1 2025
Drop One Email Results

The initial email launch for URI Summer Sessions performed well, generating a 23.06% open rate, which reflects strong subject line engagement. The 1.8% click rate and 7.81% click-to-open rate indicate interest in the content, with some opportunity to optimize for stronger interaction in future sends.

Top-performing links included the header image (377 clicks), header logo (363 clicks), and the “Learn More” button (285 clicks), showing that recipients were highly engaged with the top section of the email and interested in learning more.