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Engage and Enroll More Students with College Marketing Group

Our marketing strategies help colleges and universities turn prospective college students into engaged, life-long alumni.

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Testimonials

Schools We've Helped

Get in Front of High School Students with College Marketing Group

Most high school students get serious about their college search during junior year. But they start thinking about college as soon as they enter high school

That means your school can’t engage with high school students early enough.

Knowing where prospective college students spend their time and how to get in front of them is critical for any college or university to connect with potential students — and their parents — at the right time. 

Maintaining your communication with students after they graduate college can also help cultivate supportive alumni. These alumni can then serve as brand ambassadors to boost and maintain your reputation and help usher in a new generation of students

Tactics We Use

Email Marketing

  • While social media is a popular channel for enrollment marketing, nearly 50% of people prefer being marketed to via email over any other channel.
  • Email marketing to college students is a branded experience that you control, and comes with the power of segmentation, personalization, dynamic content, and automation. 
  • We can help you reach high school students and their parents by building a custom, permission-based email list based on your unique targeting goals.

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Social Media Marketing

Communication

  • From communicating important messages about campus safety to seeking mental health resources and more, your marketing strategy is about more than just making hard sells.
  • We can help you connect with prospective college students and their parents to communicate important campus protocols and announcements to help keep everyone safer and happier on campus.
College Enrollment Marketing

Colleges & Universities Blog

Brands/Advertisers

The Benefits of Integrating Facebook Ads and Shopify for Brands

Shopify has over one million active users. With its powerful and intuitive website, it offers businesses of all sizes...

Universities

The Best Print and Digital Marketing Resource for Universities

It’s a hectic time of year for university marketing departments. College students are preparing for final exams and the holidays...

Brands/Advertisers

How to Use Inbound Marketing Strategies to Reach College Students

Marketing tactics like banners and on-campus promotions used to work wonders to reach college students and parents. Then...

Universities

7 Ways Your College Athletic Department Can Boost Event Ticket Sales This Fall

Collegiate sports marketing and athletic departments will face unique challenges this fall. Even as colleges and universities promise...

Brands/Advertisers

What the Popularity of Gap Years Tells Us About Gen Z

With the global pandemic still impacting the college landscape, many current and prospective students are deciding to spend...

Universities

How to Effectively Communicate Campus Safety to Students

For many students, college is the first time they’re living away from their parents. The independence from family...

Universities

Boost Your Enrollment with This Influencer Marketing Hack

Creativity and innovation have always been important parts of college enrollment marketing. And now that enrollment rates have...

Universities

How to Revolutionize Your Enrollment Strategy with TikTok

If you’re feeling like recruiting college students has gotten harder than ever this year, you're not alone. College...

Universities

How to Improve Your University’s Website for Enrollment

College student enrollment has been declining over the years. Before 2020, rising tuition costs was largely to blame....

Brands/Advertisers

All You Need to Know About the Magic of Quidditch on College Campuses

Quidditch — a once fictional sport — first appeared in J.K. Rowling’s debut novel Harry Potter and the...

Universities

How to Up Your Enrollment Marketing Game on Instagram

As a university, trying to figure out which social media platform to use when marketing to prospective college...

Universities

How to Use Snapchat For Enrollment Marketing

Tablets and cell phones are considered controversial in the classroom. The vast majority of students are using their...

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Our Enrollment Marketing Tactics for Colleges & Universities

Discover how we can help your boost your school's enrollment numbers today!

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