College Marketing Group creates targeted email marketing campaigns with start-ups, universities and national brands who want to engage with young adults.
Every client’s challenges are unique and we provide custom recommendations based on their needs and campaign objectives.
With our experience, network, resources and database we provide access to our clients' desired target markets.
Coast to coast, we have a way to reach college students where they live, work, learn and play.
Looking for students attending a specific university? Or perhaps you want to target multiple markets? We can help.
It’s important for brands to meet their target audience where they live and breathe in the digital space. Because consumers check email every day, email marketing is a highly effective approach to promoting a product or service while also increasing visibility and traffic.
This simple, targeted process is easily tracked and can reach individuals on any device.
With around 20 years of experience in the college marketing industry, CMG has launched thousands of email campaigns and we see clients return year after year. We have a diverse client portfolio, all with unique challenges and business objectives. We guide our clients through the strategy and process for messaging, college targeting, student profiling, media selection and finalizing student email lists.
We deliver cohesive and comprehensive campaigns by managing all logistics, delivery and reporting.
Depending on our client’s needs, College Marketing Group can design email marketing campaigns from scratch, including the visual layout, copywriting, custom graphics and any custom HTML coding. We highlight our client’s branding and craft a persuasive message and compelling call-to-action.
Did you know College Marketing Group can also target college parents with email marketing?
Parents buy things for their students, and students often seek parental advice and financial support when making their own purchasing decisions.
Recognizing and valuing parents’ influence, we frequently partner with our sister company, CollegiateParent, to create holistic campaign assets that target both students and their parents based on our client’s needs.
Looking to expand your reach with email marketing? Contact us to get a free consultation today!
"College Marketing Group gave us a unique opportunity to engage with New Yorkers on a one-to-one basis to build brand love. They provided a nimble program strategy that allowed us to activate in New York City in an efficient and interactive way."
“College Marketing Group has been a good partner in working to find digital marketing solutions to meet our very specific target audiences. We’ve had measurable success with each campaign, and look forward to working with their wonderful team on other projects.”
Lindsey Savoie & Janet Slater
University of Illinios – Gies School of Business
"We chose College Marketing Group for our campus posters and the service we received was top-notch. The team was able to meet our deadlines and deliver our materials on time and executed according to plan."
“College Marketing Group has been our go-to resource in helping us grow Tapingo across hundreds of college campuses. They've been instrumental in finding and staffing on-the-ground marketing talent all while maintaining a level of service that is customized to our needs.”
Chad La Tourette
"Campus postering worked well to promote graduate studies programs for one of our client's higher ed clients. The team at College Marketing Group was great to work with – strategic, responsive, and results driven."