2025 Cleveland State University
Email Results

The second email in the campaign performed well, with a 19.33% open rate, showing solid engagement from the audience. The 2.19% click-through rate (CTR) is slightly above average for higher ed campaigns, and the click-to-open rate (CTOR) of 11.33% indicates that the content resonated with those who opened the email. While the open rate is just under the typical benchmark of 20–22%, the strong CTOR suggests the messaging and CTA were effective. Overall, this is a strong follow-up that builds positive momentum for the rest of the campaign.