THE CLIENT | XYTEX

Xytex’s unmatched experience and unwavering commitment to quality sets them apart from other sperm banks across the globe.

As the longest-running bank with over 45 years of experience, Xytex leads the industry in comprehensive donor screening, offering families a complete picture of donors. Quality donors are selected from esteemed universities, subjected to extensive health screenings, provide current and childhood photos, and must pass personality, behavioral, and psychological evaluations.

Xytex collects donors through their Donor Program at DonateSperm.com, operating clinics out of Georgia and North Carolina – Atlanta, Athens, Augusta, Marietta, and Charlotte. Donations are collected on-site, so most donors live within 2 hours’ drive of one of these locations.

GOALS

Since donors must be healthy, educated men between the ages of 18 and 38, Xytex knew they needed to bring their campaign to college marketing experts.

Xytex was also ready with a list of 13 schools nearest their 5 offices throughout Georgia and Charlotte, NC. Beyond brand awareness, Xytex hoped to see tangible results in qualified donor applications.

CAMPAIGN

CMG makes access to the campus market easy with over 20 years of experience helping brands in this niche, hard-to-reach market.

Our years of experience executing college marketing plans have resulted in a catalog of first-rate intel on thousands of colleges and universities and their off-campus environments. This insider knowledge about students, traditions, hot-spots, and campus advertising options allows us to recommend the right media opportunities to reach students while also saving valuable time and money.

CMG created a multi-tactic campaign designed to reengage and reinforce DonateSperm.com’s message over multiple activations at and around target schools during the course of a month.

LOCATION MEDIA

Posters
The largest school markets experienced widespread postering across campus. CMG makes the process painless – handling all printing, shipping, distribution, placement, and reporting.

Posters are placed around campus on designated message boards, at building entrances, and in study halls, cafeterias, and indoor and outdoor public areas.

DIGITAL MEDIA
Targeted Email
CMG prepared a list of 81,932 male students from across all 13 schools for two email sends, executed over two weeks in October 2021. Opens averaged at 20%!

Our email campaigns guarantee 100% deliverability — substituting any bounced-back emails with a valid, deliverable replacement recipient.
Refined audience targetting combined with precise geographical targeting allows us to curate the perfect list to best match campaign goals and reduce wasted impressions.
Our lists are CAN-SPAM compliant and 100% guaranteed opt-in.

Programmatic Display

100k display ad impressions were retargeted to the IP addresses of opened emails, reinforcing the call for donor applicants. Male students who opened the email were shown additional advertising across the web.