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Student Housing Email Campaigns Drive Leases

The Background

Since 2018, Rise: A Real Estate Company has partnered with College Marketing Group to promote new student housing properties and leases.

Our focus has been on email marketing to reach college students, parents of students, and young professionals looking for the best apartments and housing options near campus to help fill vacancies.

The Challenge

Like many housing companies and property managers, RISE was having challenges marketing to college students and their parents. They were seeking our support in obtaining student email addresses and creating engaging email HTML that yielded successful open and click-thru rates.

The Execution

Our dedicated account team worked with RISE to develop and launch dozens of targeted email blasts to students and young professionals living near RISE property apartment complexes. These properties were all close to college campuses.

Each email campaign consisted of at least two email blasts sent over a period of 15- 30 days, and was uniquely designed with a specific offer and call-to-action (CTA).

Rise Real Estate Phone

Campaign Results

We successfully executed email marketing campaigns to over 1 million email addresses. These campaigns promoted properties in Ohio, Florida, Louisiana, and Georgia.

These campaigns boasted an average open rate of 18%, and an average click-thru rate of 2%.

We promoted properties with vacancies at numerous college campuses and significantly boosted web traffic, tours, and applications for many of RISE’s most valued properties.

Email marketing to college students has proven to be an effective strategy for apartment managers. RISE’s email marketing successes include the following accomplishments to date:

  • Launched 1,111,152 emails
  • Attracted 185,660 opens
  • Yielded 17,470 clicks
“Since 2018, RISE Real Estate has turned to the team at CMG to execute digital marketing campaigns that deliver results. Through the effective use of email marketing we’ve promoted student housing property tours and special leasing opportunities to target audiences. The team at CMG is professional, responsive, and results-oriented!”

Fania Braaf
Marketing Manager at RISE

To learn more about College Marketing Group’s services and how we can create a targeted digital campaign for your brand, get a quote today >