Since 2018, Rise: A Real Estate Company has partnered with College Marketing Group to promote new student housing properties and leases.
Our focus has been on email marketing to reach college students, parents of students, and young professionals looking for the best apartments and housing options near campus to help fill vacancies.
Like many housing companies and property managers, RISE was having challenges marketing to college students and their parents. They were seeking our support in obtaining student email addresses and creating engaging email HTML that yielded successful open and click-thru rates.
Our dedicated account team worked with RISE to develop and launch dozens of targeted email blasts to students and young professionals living near RISE property apartment complexes. These properties were all close to college campuses.
Each email campaign consisted of at least two email blasts sent over a period of 15- 30 days, and was uniquely designed with a specific offer and call-to-action (CTA).
We successfully executed email marketing campaigns to over 1 million email addresses. These campaigns promoted properties in Ohio, Florida, Louisiana, and Georgia.
These campaigns boasted an average open rate of 18%, and an average click-thru rate of 2%.
We promoted properties with vacancies at numerous college campuses and significantly boosted web traffic, tours, and applications for many of RISE’s most valued properties.
Marketing Manager at RISE
To learn more about College Marketing Group’s services and how we can create a targeted digital campaign for your brand, get a quote today >