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H&M

The Brief:

H & M hosted several store grand opening events in Davenport, Iowa and Burlington, Vermont. CMG organized a pre-promotion effort to drive traffic to these Grand Opening events.

CMG produced a lower scale interactive experiential footprint on campus

CMG produced a lower scale interactive experiential footprint on campus at the University of Vermont to drive traffic to the H & M Grand Opening event at The University Mall. CMG also added an overlay of pre-promotion efforts on campus by distributing flyers and hanging posters explaining the details of the H & M Grand Opening event.